Augmented Reality Easter Egg Trail
Friday 19 April to Monday 22 April, Battersea Park
Download the GAMAR app today to get started!
To kick start the campaign, we have a state-of-the-art augmented reality Easter egg trail in Battersea Park this Easter weekend. The virtual world will meet the real one at Battersea Park this Easter weekend in a state-of-the-art egg hunt – the first in a summer-long series of events celebrating Wandsworth’s parks.
Teaming up with augmented reality design experts, Gamar, Wandsworth Council has developed a free interactive augmented reality app in which families will be able to follow a trail and use their smart phones to find virtual Easter eggs around Battersea Park.
There will be 15 stops and along the way the app will provide facts, figures and a little bit of history about one of London’s most beautiful parks, while there will also be the opportunity for games, quizzes and you’ll even be able to add your own drawings or create your own eggs!
This egg-traordinary walk through the park has come about thanks to the wizardry of Gamar which has previously created eye-catching visuals for such institutions as the British Museum, Madame Tussauds and the V&A.
“This is the first Easter egg trail we’ve ever done and the content is amazing,” said Venu Tammabatula, Gamar’s founder. “Besides all the animations and bespoke games etc Hannah has created lots of content about the park which I never knew before. So the app will be a great place to learn more about the park itself as well as being an extremely entertaining, fun activity.”
The Battersea Park Easter Egg Trail will signal the launch of a five-month celebration of Wandsworth’s great parks under the #LoveParksWandsworth banner. More than 250 park-related events will be taking place until the end of September as people are encouraged to get out and enjoy their green spaces.
“Wandsworth is one of the greenest of London boroughs with parks, open spaces and private gardens covering more than 40% of the borough,” said Cllr Steffi Sutters, cabinet member for community services and open spaces. “We are constantly investing in our parks and there has never been a better opportunity for people to get out and enjoy their favourite park, or discover new ones and appreciate exactly why parks matter so much.”
There are three special locations to find on the trail, the first 100 people to complete the challenge at any of the three locations will receive a chocolate egg.*
How to access the free trail
App experts GAMAR have provided 5 top tips to play the game:
Simply go to your phone’s app store and search for ‘Gamar Ltd’.
Download and open the Gamar app
Search for ‘Battersea Park Wandsworth Council’.
Press ‘Open’ to download the trail.
Come to Battersea Park and press play.
Stay in touch and send your pictures on Instagram at @LoveParksWandsworth and @Wandsworth_Council and by using the hashtag #LoveParksWandsworth
To ensure you have the best experience, please bring a full charged phone, and ensure the game has been downloaded beforehand so you are able to get started straight away!
While exploring the park on this Augmented Reality Easter Egg Trail, you will be brought to the Go Ape! treetop course. Wandsworth Council are excited to be collaborating with the Go Ape team in the park to provide the full experience of nature during the trail, whilst in Central London. This stop in the course allows you to explore London’s most central forest experience, why not share your experience with us and follow us on Instagram to share your journey on the trail using the hashtag #LoveParksWandsworth. We are excited to work closely with Go Ape in order to provide this family adventure to all.
Putt in the Park is a great activity to take part in while in the borough, which allows families to enjoy an alternative experience that is unique to Battersea Park. Visitors of all abilities are welcome to take part in the course, ranging from a golfing newbie to a seasoned pro. During the Augmented Reality Easter Egg Trail, Wandsworth Council have collaborated with Putt in the Park to ensure each member of public taking part in the trail are immersed within the park. We are excited to be working closely with Putt in the Park to provide this family adventure for all, follow us on Instagram to share your journey on the trail using the hashtag #LoveParksWandsworth.
As an iconic element in Battersea Park, the Millennium Arena offers a range of activities, courses and classes for both adults and young children. This family-friendly environment provides the ideal location for another key point within the Augmented Easter Egg Trail. From gym memberships to team sports, the locals of Wandsworth are welcome to explore this exceptional facility while on the trail. We are excited to work with the Millennium Arena to provide this family adventure for all, follow us on Instagram to share your journey on the trail using the hashtag #LoveParksWandsworth.
* Chocolate eggs are suitable for vegetarians. While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. You should always read the product label.